Meet the Owner
Dana Iorizzo
I have always believed that your home should be the place where you breathe easier. Design is emotion. It is first impressions. Long before I shaped rooms for clients, I was rearranging furniture for fun and paying attention to how different spaces made people feel.
My background in psychology and neuroscience taught me how humans perceive and respond to an environment - what feels calming, expensive, or welcoming, and what makes someone want to stay a little longer. I design spaces that understand what people need and translate those feelings into real rooms.
I started this business because I love the transformation that happens when a room finally "clicks" - when it feels lighter, calmer, or more like you. That is the feeling I want to capture in every project.
"I opened a small office and Dana helped me get it ready for clients. In the swirl of starting a new business, she understood what I needed even when I couldn't articulate it myself. I feel like I can provide high quality care in the space because I feel so comfortable. I would not have been able to get it "just right" without her."
— sarah, Client
At Lilac Lane, we believe that every home has a story to tell. Our passion is transforming spaces into inviting, beautifully styled environments that connect with both owners and buyers and create lasting impressions. From the first consultation to the final flourish, your experience will be effortless, stress-free, and elevated at every step.
Ready to make your home unforgettable?
"When we moved into our house, we thought we'd tackle a bunch of projects right away. Then life happened and we let things sit for 15 years. We reached out to Dana and she helped us finally start the things we'd been putting on hold. She made it feel possible to move forward after years of being stuck."
— Matt & Becky, Clients